Scan a photo and meet your pet's
digital twin: health insights, care
reminders, and chats in their voice.
Share photos and milestones, follow
pets you love, and connect with
South Africa's pet community.
Check any seller against community
scam reports before you pay, and
report scammers to protect others.
When life changes, find your pet
a loving new family, or adopt
directly from another home.
Snap one photo and PetGuru instantly reads your pet's breed, age, body condition and mood, then looks out for them for life. Free, and no signup needed to try.
No forms. Just a picture of your pet.
Breed, age, body condition and mood in seconds.
Ongoing health tracking, reminders and red-flag alerts.
Nutrition, behaviour, symptoms. Answers day or night.
Identity verification, fraud screening, secure payments, real-time chat: all the cutting-edge tools are ready, engineered in-house by a professional software-engineering team using state-of-the-art technology. What's missing? You. Join us as a founding member: every listing you post, every story you share, and every honest review you leave makes PetGuru stronger, and we'll help your listings, your business, and your pet community grow right alongside us.
Pick your two most important listings. They stay in the featured carousels forever, surfacing on the homepage, listings pages, magazine articles and pet profiles. Swap them out as your inventory changes, and never pay a sponsorship fee on those slots again.
Breeders, shelters, vets, groomers, trainers, sitters and walkers: your business profile is permanently promoted at the top of directory search and on the matching category landing pages. New visitors looking for someone like you find your name first, every single time.
A numbered badge on your profile, "Founding Breeder #042" or "Founding Vet #017", numbered separately within each cohort, so the community knows you helped build PetGuru from day one. It travels with you across listings, reviews and PetSocial posts.
Early access to new features before anyone else sees them, a real say in roadmap decisions, and priority support for as long as you're with us. We'll loop you in when something's coming, and your feedback actually shapes what ships.
No credit card. No trial. No expiry. Open to verified partners only: breeders, shelters, vets, groomers, trainers, sitters, walkers and other pet pros. Your slot is auto-claimed once you've verified and registered a business profile or posted your first listing. Browsers, pet owners and pure e-commerce stores aren't eligible.
AI that finds the right pet, the right help, and keeps everyone honest.
Tell us about your home and routine, and we'll match you to the pets that genuinely fit your life.
Find your matchSay what your pet needs and we'll find the best local pros, then send your request for you.
Ask the conciergeEvery listing is AI-checked for authentic photos and honest sellers, before you ever enquire.
Browse verified listingsPost a buyer lead with what you're looking for: species, breed, province, budget, timeline. Verified breeders see your soft criteria publicly; your name and contact stay hidden until one pays to reach out. No scammers, only real, vetted breeders who've spent a credit to contact you.
Every breeder on PetGuru passes through our multi-layer verification system, combining artificial intelligence with expert human review to catch scams before they ever reach you.
Submits profile, documents, and registration details
Identity, documents, images, content moderation, and behaviour analysed in seconds
Fraud probability calculated across all data points
Human team reviews AI findings and makes final decision
Only approved breeders earn the PetGuru trusted badge
Each applicant's South African ID number is mathematically validated and checked for reuse across multiple accounts, while phone numbers, emails, and registration numbers are screened for duplicates and alias patterns
AI vision reads every ID, KUSA/SABBS, SAVC, and CIPC document to confirm it's a genuine document of the expected type, then cross-checks the ID number, name, and registration it reads against what the applicant submitted
The applicant's selfie is compared one-to-one against the photograph on their ID document using AWS facial-recognition technology, confirming the person applying is the genuine holder of the ID
KUSA, SABBS, and SAVC registration numbers are validated and, where an official public register exists, the number is checked against it to confirm the credential is real
Business addresses are geocoded against mapping data to confirm they correspond to a real physical premises, flagging PO boxes, private bags, and addresses that can't be located
AWS Rekognition screens every uploaded image for inappropriate content, while behavioural signals — rapid account creation, copy-paste descriptions, and suspiciously low pricing — are flagged automatically
Search South Africa's community scam-report database before you send money to any pet seller. Real reports, checked by our team, free for everyone.
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