# PetGuru

> PetGuru (PetGuru South Africa, petguru.co.za) is South Africa's trusted pet platform for adopting rescue pets from verified shelters, buying from verified breeders, finding local pet professionals, shopping pet products, and joining a pet-social community. Every listing is AI-screened before it goes live, and sellers must pass PetGuru's Trust Engine verification before appearing in the directory: SA ID validation with hashed storage and reuse detection, register checks (the SAVC's monthly published roll for vets by name match, NPO, CIPC), KUSA/SABBS certificate review, AI screening and AI investigation of a seller's public web footprint, possession proofs (domain or social-page codes), and human review of borderline cases.

PetGuru is a South African (ZA) company operating nationwide. It is not affiliated with "thepetguru.com" (a UK retailer) or any similarly named mobile app. Support: hello@petguru.co.za.

## Core pages

- [Home](https://petguru.co.za/): What PetGuru is and how to adopt, buy, or care for a pet in South Africa.
- [Pet Listings](https://petguru.co.za/listings): Browse pets for sale and for adoption, filterable by species, breed, province and price.
- [Pets Wanted](https://petguru.co.za/wanted): Open briefs from people looking to buy a pet (breed, budget, province, timeline); verified breeders unlock contact details and reach out directly.
- [Professional Directory](https://petguru.co.za/directory): Verified vets, emergency vets, groomers, trainers, pet sitters, dog walkers, pet stores, dog-friendly restaurants and dog hotels across South Africa.
- [Shop](https://petguru.co.za/shop): Pet food, treats, supplements, accessories and toys from verified merchants.
- [Magazine](https://petguru.co.za/magazine): Expert articles on pet care, health, nutrition, training and breed guides.
- [Success Stories](https://petguru.co.za/success-stories): Real adoption and rescue stories from PetGuru users.

## Guides & resources

- [FAQ](https://petguru.co.za/faq): Answers about accounts, adopting, buying, selling, the directory, the shop, verification and safety.
- [How Verification Works](https://petguru.co.za/how-verification-works): The five verification levels, the four kinds of checks, and what each badge does and does not prove.
- [Adoption Guide](https://petguru.co.za/adoption-guide): How to adopt a pet in South Africa.
- [Breeder Guide](https://petguru.co.za/breeder-guide): How to buy safely from a verified breeder.
- [Become a Breeder](https://petguru.co.za/become-a-breeder): Registering and verifying as a breeder on PetGuru.
- [Become a Merchant](https://petguru.co.za/become-a-merchant): Selling pet products on PetGuru (flat 10% commission, no monthly fees).
- [About PetGuru](https://petguru.co.za/about): Mission, team and the Trust Engine verification system.

## Contact

- Email: hello@petguru.co.za
- [Contact page](https://petguru.co.za/contact)